PDF Ebook Design and Marketing Of New Products (2nd Edition) By Glen L. Urban, John R. Hauser
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Design and Marketing Of New Products (2nd Edition) By Glen L. Urban, John R. Hauser
PDF Ebook Design and Marketing Of New Products (2nd Edition) By Glen L. Urban, John R. Hauser
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- Sales Rank: #1190998 in Books
- Brand: Brand: Prentice Hall
- Published on: 1993-05-14
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 8.98" h x 1.50" w x 5.98" l, 2.24 pounds
- Binding: Paperback
- 670 pages
- Great product!
From the Back Cover
Design and Marketing of New Products, Second Edition, retains its managerial focus, emphasizing an understanding of the issues and solving problems by implementing a variety of state-of-the-art methods and perspectives. What's more, Urban and Hauser continue to integrate marketing, research and development, production engineering, and financial aspects of new product design and marketing.
About the Author
John R. Hauser is Kirin Professor of Marketing at MIT Sloan School of Management.
Glen L. Urban is David Austin Professor of Management, Emeritus, Professor of Marketing, Emeritus, Dean Emeritus, and Chairman of the MIT Center for Digital Business at MIT.
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